Welcome to the Hive, Torus.
Marcus, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Torus is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US engineering services firm mapped, the ~11,400 that run capital projects like your best-fit customers, and three campaigns we'd run for Torus in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Torus.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a founder-led sales motion, a niche vertical SaaS wedge, and a tiny team needing pipeline fast.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 9,500 to 15,800 more of your best customers?
You already have the dream ones: the engineering firms that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 9,500 to 15,800 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a engineering firm.
Every US engineering firm doing capital-project work sits in the VTCA Engineering Consultant Directory alongside Census Business Patterns counts by NAICS 541330. We build the list from that, enrich the buyers, and time the sends to active RFP and procurement cycles.
You're the first supplier that comes to mind.
We'll actively monitor all 63,233 engineering firms and reach out when the right signal shows up, so Torus is the first name a VP of Engineering thinks of when spec-to-drawing consistency comes up.
- New capital project awardState DOT and utility procurement filings show firms winning multi-year capital work
- RFP or design contract postedSAM.gov and state bid boards list active solicitations firms are chasing
- Procurement or project controls hireJob postings for these titles signal firms scaling multi-discipline coordination
- ENR ranking movementENR Top 500 revenue jumps track firms taking on more capital project volume
- New PE registrations in a stateState licensing boards show firms staffing up ahead of regional expansion
- Merger or acquisitionM&A filings signal firms standardizing workflows across newly combined teams
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from VTCA Engineering Consultant Directory, state PE licensing boards, and ENR contract award data. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Marcus, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.